Research shows Gen Zers' high engagement with podcast episodes over 50 minutes challenges the belief of short content for better views, streams, and engagement.
Podcast advertising revenue is projected to hit $2 billion in 2024 and $3 billion by 2028, indicating advertisers are recognizing the effectiveness of longer-form content.
Podcast hosts, like multi-channel creators, are gaining influence surpassing social media, as 63% trust podcast hosts more, resulting in a halo effect for brands with increased ad engagement.
Spotify's 2024 Podcast Trends Tour aims to guide advertisers on podcast targeting, measurement, and impact-driven content, emphasizing the need to understand the evolving podcast landscape.
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