Veritonic's Audience Insights solution addresses the longstanding issues of inaccurate, costly, and incomplete audience data in the podcasting industry. By integrating multiple data sources and methodologies, it provides actionable insights into listener demographics, essential for advertisers and publishers aiming to make informed decisions. Scott Simonelli, CEO of Veritonic, emphasizes its scalability and cost-effectiveness. True Native Media's Heather Osgood recognizes the importance of clear demographic data for optimizing content and advertising strategies. The platform serves various clients by enhancing their audio investments and maximizing returns through reliable analytics.
Accurate audience data has long been a challenge for the podcasting industry, with traditional solutions often being unreliable, costly, or incomplete.
With the rapid growth of podcasting, advertising and publishers need reliable audience data to drive smarter decisions, said Scott Simonelli, CEO of Veritonic.
Access to accurate and affordable demographic data is crucial for podcast advertisers and networks alike, said Heather Osgood, CEO and Founder of True Native Media.
Veritonic's Audience Insights solution finally delivers an accurate, scalable, and cost-effective way to understand podcast audiences at a deeper level.
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