Triton Digital Acquires Audio Brand Safety Startup To Scale Programmatic | AdExchanger
Briefly

from AdExchanger1 month ago
On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops.
AdExchangerhttps://www.adexchanger.com/audio/triton-digital-acquires-audio-brand-safety-startup-to-scale-programmatic/
Using AI for brand safety and contextual targeting 'is not a business that Triton has been in historically,' said John Rosso, president and CEO of Triton Digital.
AdExchangerhttps://www.adexchanger.com/audio/triton-digital-acquires-audio-brand-safety-startup-to-scale-programmatic/
Read at AdExchanger
#triton-digital #sounder #ai #brand-safety #podcast-advertising
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