The study highlights a true challenges for established podcasters, stating, 'Many creators assume that there's nowhere to go but up after launching a show. And while that may be true when you're starting from zero, our findings clearly illustrate that for established shows, growth is not a given.' This reality check emphasizes that growth for established podcasts is unpredictable and varies significantly across platforms.
Interestingly, the report shows a clear trend in download patterns, stating, 'Our key takeaway is a marked decrease in episode production over summer and winter holidays, and those dips are more pronounced than the previous year.' This finding underlines the importance of consistent content production throughout the year for sustained audience engagement.
The overall data configuration revealed, 'In 2023, growth was the most likely outcome for shows of all sizes,' indicating that there remains a positive outlook for podcast growth despite the challenges faced by individual creators.
Collection
[
|
...
]