Dan Misener, co-founder of Bumper, discusses the difficulties in counting podcast audiences in his analysis. He highlights issues like the declining relevance of download metrics and the varying measurement standards across platforms like Spotify and Apple Podcasts. Misener empathizes with those responsible for tracking metrics, noting the demand for a simplified audience count. Additionally, other developments in the podcasting space include Libsyn's exclusive partnership with the podcast 10% Happier and Dane Cardiel's launch of Off The Record, a community-focused media initiative.
My boss doesn't care about the differences between views, starts, streams, and plays. I just need one big number.
Partnering with Libsyn empowers 10% Happier to move forward as a fully independent podcast, which is key to building and maintaining relationships with my audience and my business.
The new iteration will place its HQ in Los Angeles.
Misener observes that the download metric is declining in relevance.
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