Podcasting is now considered 'fully mainstream,' with 53% of Americans 18+ listening to podcasts monthly, marking a significant milestone in media consumption.
The study reveals that while 53% of listeners are active, a notable segment of over 31% stopped listening to podcasts altogether, stating 'I got tired of podcasts'.
Among those surveyed, the 18-55 age demographic shows near-equal participation in podcast listening, but the 55+ cohort leads the 'never listened' category.
With 18% of adult listeners spending over 10 hours a month on podcasts, the medium demonstrates substantial engagement among its audience.
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