Netflix is looking into the possibility of licensing video podcasts to boost its content offerings, motivated by YouTube's successful entry into this realm. Insider reports indicate that Netflix's interest has grown as they seek cost-effective content alternatives. Their previous skepticism towards podcasting appears to be fading, with discussions around specific podcast creators and shows gaining traction. The move aims to provide a substantial volume of content at a significantly lower budget compared to traditional scripted productions, potentially marking a new direction for the platform.
"More recently they are exploring: Is this doable? Which one would make sense for us? They ask about specific names," the agent said.
"It's a way to get an amazing volume of content at a fraction of what they pay for scripted and unscripted budgets."
"The effort comes as YouTube's rise as a living-room fixture and podcasting powerhouse has stoked interest from Netflix in creator content."
"Last year, Netflix looked into doing a deal with Alex Cooper of 'Call Her Daddy' fame, two people familiar with the talks told BI."
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