Lessons in podcast advertising from Athletic Greens, Uncommon Goods, and Cariuma
Briefly

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The podcast ads are coming from inside the house.Like with any channel, brands looking to advertise on podcasts have a range of agencies that they can hire to do the work for them.But some teams and execs choose to handle the ins and outs of podcast ad planning, buying, and measurement almost entirely on their own.
Read at Marketing Brew
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