I want to start a podcast to promote my brand. How do I do it right?
Briefly

To create a successful podcast, it is crucial to identify your target audience, niche, and the unique angle of your content. Jessica Moorhouse emphasizes the importance of a clear, engaging title that describes the show rather than just naming it after yourself. Quality recording equipment and software are necessary to ensure professional sound. Additionally, preparing guests properly and fostering a friendly atmosphere can enhance the overall podcast experience, making it enjoyable both for listeners and guests alike.
You need to decide what your title is going to be. Don’t have a show that’s like, ‘The Jessica Moorhouse Show.’ That’s not interesting.
Read at The Globe and Mail
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