How Podcast Advertising Helps Brands Connect With Audiences (2024) - Shopify
Briefly

"Podcast ads don't just offer reach-they build credibility. Audio is intimate, and audiences often trust their favorite podcast hosts. There's nothing like a recommendation from a trusted voice."
"In podcasting, there are a couple of main ad formats: Host read ads leverage the host's unique connection with their listeners, while pre-recorded ads can appear in several podcasts or episodes."
"Whether you choose pre-, mid-, or post-roll ads depends on your podcast ad spend and the show or platform with whom you're working."
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