""I've always been a bit of a butter snob," actress and comedian Heather McMahan tells me. "Good butter has always been my thing.""
""Butter has entered the chat as something worth traveling for," laughs Anna Stockwell, author of The Butter Book. "It just keeps getting trendier and trendier.""
""It's unlike [any butter] that's in the US," gushes Meghan Donovan, founder of travel planning agency En Route to Rêverie and one of the first viral butter tourism Reel creators."
In 2024, Americans consumed 6.8 pounds of butter per person, the highest in 50 years. The trend of butter connoisseurship is rising, with social media showcasing a fascination for premium varieties, especially French butter. Celebrities like Heather McMahan share their experiences of bringing home butter from travels. Viral videos highlight the lengths people go to acquire gourmet butter, with some even considering it a reason to travel. The demand for high-quality butter is increasing, moving beyond typical grocery store options to more exclusive European selections.
Read at Bon Appetit
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