"Five years ago, I was doing some Christmas shopping in the city when I saw oil candles made from broken granite. I took a photo and showed it to my mom, telling her what a cute concept it was, and then didn't think about it again until two months later. In February 2021, I was at my parents' house when there was a power outage for hours. My mom and I were in the garage, and I suggested we play around to try to replicate the granite candles."
"What started as spending time with my mom turned into a business - I opened an LLC and have been running it ever since, with my parents heavily involved in creating the crystal candles. We buy the crystals together, mom and dad create the product, and I manage marketing, sales, and orders."
"My parents like to play things more safely than I do. Whereas I'm inclined to spend a lot on pop-up events, advertising, and photography - outsourcing rather than doing it myself - they would rather spend less in hopes of a greater profit margin. I know that to sell a product, you've got to invest in visuals."
Cornilia Issa discovered oil candles made from granite and attempted to recreate them with her mother during a power outage in February 2021. After experimenting with crystals instead of granite, the candles became popular among friends, leading to an Etsy shop and eventually a formal LLC. The business involves all three family members: parents handle product creation while Issa manages marketing, sales, and orders. The family has learned to work together despite differing business philosophies, with Issa favoring investment in marketing and visuals while her parents prefer conservative spending for higher profit margins.
Read at Business Insider
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