"We wanted to do something different, to really up the spectacle, I suppose, and go big, trying to build as much enjoyment into every moment of the ad that we possibly could and, of course, landing on a huge reveal that adds lots of jeopardy."
"That process is actually very long, making all those decisions and getting the buy-in from everyone. When you see these ads on the page, they're not necessarily 'haha.' You have a bit of a leap of faith to go from paper to screen and believe that people will find it funny."
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