Why Disney Built Its Own Ad Server for Disney+ and Hulu - and What the YODA Does

"Do or not do.There is no try."- Yoda ("The Empire Strikes Back," 1980)
Disney 's prowess as an entertainment powerhouse is undisputed.Aaron LaBerge, chief technology officer of the Disney Media & Entertainment Distribution (DMED) division, argues that the company also has also built an industry-leading competency in ad tech.

Read at Variety