Google today (Jan. 23) is rolling out a previously announced conversational experience powered by its Gemini AI model in Google Ads...
In early tests of the tool, advertisers have built higher quality search campaigns with less effort, increasing Ad Strength scores that measure relevance, quality and diversity of ad copy, per Google.
Small business advertisers that use the conversational experience in Google Ads are 42% more likely to publish search campaigns with 'Good' or 'Excellent' Ad Strength, while advertisers who improve ads from 'Poor' to 'Excellent' see 12% more conversions on average, according to Google data.
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