#conversational-experience

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Hubspot
in 2 months
Marketing

Google Ads Intelligence: How to Use Google Ads AI for Your Next Campaign

Google Ads Intelligence offers AI-powered tools for creating effective campaigns.
Conversational experience in Google Ads helps advertisers in ad design creation process. [ more ]
#google-ads
www.marketingdive.com
4 months ago
Online marketing

What marketers can expect as Google rolls out conversational AI in search ads

Google is rolling out a conversational experience powered by its Gemini AI model in Google Ads.
Advertisers have seen higher quality search campaigns with less effort, increasing Ad Strength scores.
Small business advertisers using the conversational experience are 42% more likely to publish 'Good' or 'Excellent' Ad Strength campaigns. [ more ]
TechCrunch
4 months ago
Artificial intelligence

Google's new Gemini-powered conversational tool helps advertisers quickly build Search campaigns | TechCrunch

Google's multimodal large language models, Gemini, now power the conversational experience within Google Ads, making it easier for advertisers to build and scale Search ad campaigns.
The conversational experience in Google Ads uses a chat-based tool that generates relevant ad content, including assets and keywords, based on a website URL. It also suggests images using generative AI.
Beta access to the conversational experience is currently available to English language advertisers in the US and UK, with global access opening up in the next few weeks and plans to expand to additional languages in the future. [ more ]
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