Google's multimodal large language models, Gemini, now power the conversational experience within Google Ads, making it easier for advertisers to build and scale Search ad campaigns.
The conversational experience in Google Ads uses a chat-based tool that generates relevant ad content, including assets and keywords, based on a website URL. It also suggests images using generative AI.
Beta access to the conversational experience is currently available to English language advertisers in the US and UK, with global access opening up in the next few weeks and plans to expand to additional languages in the future.