Amazon's new generative AI tools, including a live image and video generator, empower sellers to create engaging video ads from a single product image, enhancing visibility.
The live image tool allows for animated GIFs that provide a dynamic alternative to still images, potentially increasing engagement through eye-catching visuals.
The video generator goes further, allowing sellers to produce tailored videos that highlight their product's unique selling points, streamlining the ad creation process significantly.
While these innovations promise to ease the advertising burden for sellers, questions remain about the overall impact and effectiveness of AI-generated content in actual sales.
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