Volvo is revolutionizing its marketing strategy under the 'Volvo Way to Market,' emphasizing a significant increase in its advertising budget and the adoption of direct online vehicle sales. This shift aims to enhance customer accessibility while keeping its dealer network intact for deliveries. The automaker has already successfully piloted online sales with limited edition models. Furthermore, Volvo plans to reduce its presence at traditional auto shows, opting to prioritize a select few and host annual showcases to introduce new vehicles.
Volvo is completely rethinking its marketing strategy with the Volvo Way to Market, increasing its advertising budget and focusing on direct online sales.
The most dramatic shift for Volvo involves selling its models online directly, while still utilizing its existing dealer network for delivery.
Volvo has tested online sales with models like the XC90 and Polestar variants, indicating potential for future direct sales.
Moving away from traditional auto shows, Volvo will focus on just three major events and host its own to showcase new vehicles.
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