"Uber Eats is not the first thing you remember if you need groceries; it's just not common behavior...So, the brief really was to get people to remember to use Uber Eats in those moments where maybe you need a bottle of wine or milk for your cereal."
"...that takes you to a place of showing what 'anything' means and then really leaning into the craziness of what you can get. We decided not to take it there either, however, because while that's entertaining for the Super Bowl, it's not necessarily realistic."
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