The Impact Of The EU's Digital Markets Act On Consumer Search Behavior
Briefly

from Forbes4 days ago
The article discusses the influence of Google on digital search results and the implications of the European Digital Markets Act (DMA) aimed at curbing self-preferencing. Since its implementation in November 2022, studies indicate that a significant portion of search results remains within Google's ecosystem. Various research, including a study from SparkToro, shows that many users do not click through to external sites, demonstrating the DMA's limited effectiveness in altering consumer search behavior regarding organic results.
The implementation of the Digital Markets Act (DMA) has brought attention to the significant influence 'gatekeepers' like Google have over search results, leading to concerns about organic search outcomes.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2025/03/05/the-impact-of-the-eus-digital-markets-act-on-consumer-search-behavior/
Many searches continue to stay within Google's environment for several clicks before reaching businesses' actual websites, highlighting the ongoing issue of self-preferencing despite the DMA's intentions.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2025/03/05/the-impact-of-the-eus-digital-markets-act-on-consumer-search-behavior/
Read at Forbes
#digital-marketing #search-behavior #google #digital-markets-act #consumer-research
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