Walmart Connect has been a significant growth opportunity, with revenues up 26% in last year's third quarter.
Retail media networks have emerged as a powerful player in this ecosystem, allowing advertisers to reach consumers who are actively shopping for purchases, both online and in-store.
With retail media networks, retailers can effectively 'surround the consumer in a 360-degree fashion,' both in-store and online, said Mark Boidman, Partner and Head of Global Media at Solomon Partners.
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