Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy.As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home.And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to solutions that capture the customer journey across devices.
#people #social-media #performance #opportunities #effectively #expectations #collaboration #consistently #historically #mobile-devices
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