To get in front of said audience with a single 30-second ad during the Big Game on CBS this Sunday, it'll run advertisers $7 million.
According to a media executive's recent estimates, a search ad on Kroger would run an advertiser $1.70 per click. Meanwhile, Walmart's cost-per-click comes in at $1.60. With those figures, an advertiser could rake in 4.4 million clicks on Walmart and 4.1 million on Kroger with that $7 million.
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