TV and streaming advertising remains predominantly a game of reaching as many people as possible. But generating results from that reach - such as foot traffic to stores and downloads of mobile apps - has been a growing consideration among ad buyers and sellers.
Having the capability to be able to guarantee against those business outcome measurements based off of the insights and findings that we had before even entering into a campaign with [an advertiser], we're bringing them over that mountain of understanding pre-campaign, guaranteeing in-campaign and then being able to give them all of the results throughout the entire process.
[
add
]
[
|
|
...
]