"This obviously demonstrates that we believe GenAI is an enabler and can be something that is effective for our business when used responsibly," said Joy Robins, global chief advertising officer.
The Times is currently experimenting with multiple large language models to power the new tool, according to Mohit Lohia, senior vice president and head of the Times' digital advertising mission.
#genai-technology #advertising-optimization #large-language-models #targeted-advertising #beta-testing
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