The partnership, which is Seekr's first integration with an SSP, enables Equativ's clients to identify more brand-suitable advertising opportunities within its premium, brand-safe inventory.
Seekr's proprietary AI algorithms detect a variety of signals in online content that indicate the presence of brand suitability risk. These signals include clickbait, unattributed or poorly sourced assertions, hostility and incivility, subjectivity, and exaggeration.
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