Anthony Gallo, a Florida-based digital entrepreneur, emphasizes the importance of a strong web presence for businesses, particularly real estate agents. As the founder of Florida SEO Services and SoFlo Real Estate Network, he aids clients in optimizing their online visibility. His journey began from curiosity about website mechanics, evolving through years of trial and error in SEO techniques. Noticing that realtors often struggle with digital marketing, Gallo created SoFlo to specifically cater to their needs, enhancing their listings' exposure and helping them thrive in a digital-first marketplace.
I would mess around with websites and see what got more clicks. Once I figured it out, I started helping friends with their businesses. Then it just grew from there.
Realtors are experts at selling homes, not running digital campaigns. Most of them didn't have time to learn SEO, and their listings weren't getting the exposure they needed online.
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