The article emphasizes the profitability of email marketing, highlighting a significant ROI of 3,600%. It identifies common pitfalls entrepreneurs face, particularly neglecting the format of their emails. The author stresses the importance of a compelling subject line to capture attention, while also suggesting focusing on a singular idea in emails to avoid confusing readers. The inclusion of effective subject line examples illustrates how curiosity can drive opens and engagement, ultimately leading to higher sales.
The most crucial element of an email is the subject line. Why? Because if it doesn't stop the reader and get them to open your email, you won't make any sales.
Sadly, most marketers overlook this. They place zero importance on the subject line. That's why their open rates and conversion are so low.
Here are a few subject lines I used that had crazy open rates: Why you should (almost) NEVER charge by the hour; She was 15, and I took advantage of her; 'In one year, I'll be dead.'; Let me pay you $600.
Ideally, a subject line tickles the fancy of the reader just enough so they'd click on the email and read it. You don't want to reveal everything in the subject line.
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