The Best-in-Class community programs, primarily found in larger organizations, indicate a trend toward maturity as 70% have existed for over 10 years, highlighting the importance of sustained investment.
Best-in-Class organizations are largely in the high tech, telecom, and software industries, with 54% representation, signifying a dynamic community ecosystem that fosters collaboration and customer engagement.
In 2024, 81% of Best-in-Class communities focus on external/customer engagement, illustrating a shift in community management towards enhancing customer relationships and driving value beyond traditional models.
Having a network of communities is now the norm, with 62% of Best-in-Class programs organized this way, reflecting an evolution in how community structures are perceived and managed.
#community-management #best-in-class #customer-engagement #organizational-structure #long-term-strategy
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