The secret plot to make Americans fall in love with whole wheat to help the climate
Briefly

The Washington State University Breadlab is on a mission to promote whole wheat, which could significantly reduce food waste and help address climate issues.
Stephen Jones from the Breadlab emphasizes that by consuming whole wheat, we could boost the food yield per acre by 30%, addressing both waste and dietary issues.
Jones observes that a major challenge is that many Americans still associate whole wheat bread with the poor quality it had in the past: dry, crumbly, and bitter.
The Breadlab’s initiative to improve perceptions of whole wheat aims not only to enhance diets but also reduce the 30% of harvested wheat that currently goes to waste.
Read at www.npr.org
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