The secret plot to make Americans fall in love with whole wheat to help the climate
Briefly

from www.npr.org6 months ago
The Washington State University Breadlab is on a mission to promote whole wheat, which could significantly reduce food waste and help address climate issues.
www.npr.orghttps://www.npr.org/2024/09/11/nx-s1-5104181/the-secret-plot-to-make-americans-fall-in-love-with-whole-wheat-to-help-the-climate
Stephen Jones from the Breadlab emphasizes that by consuming whole wheat, we could boost the food yield per acre by 30%, addressing both waste and dietary issues.
www.npr.orghttps://www.npr.org/2024/09/11/nx-s1-5104181/the-secret-plot-to-make-americans-fall-in-love-with-whole-wheat-to-help-the-climate
Jones observes that a major challenge is that many Americans still associate whole wheat bread with the poor quality it had in the past: dry, crumbly, and bitter.
www.npr.orghttps://www.npr.org/2024/09/11/nx-s1-5104181/the-secret-plot-to-make-americans-fall-in-love-with-whole-wheat-to-help-the-climate
The Breadlab’s initiative to improve perceptions of whole wheat aims not only to enhance diets but also reduce the 30% of harvested wheat that currently goes to waste.
www.npr.orghttps://www.npr.org/2024/09/11/nx-s1-5104181/the-secret-plot-to-make-americans-fall-in-love-with-whole-wheat-to-help-the-climate
Read at www.npr.org
#whole-wheat #food-waste #agriculture #climate-change #breadlab
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