"We have one of the world's finest resources in this area and plenty of it, and we want to push that message out to investors and potential markets," says Naaja H. Nathanielsen, Greenland's minister for business and trade.
"This is some of the cleanest water in the world. Anyone who has tried Greenlandic water knows that it's pure, white gold," says Samir Ben Tabib, cofounder and head of international relations at the startup.
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