Heinz Ketchup's reliance on tomatoes places the product in jeopardy due to climate change, particularly as California experiences its hottest July ever, threatening tomato crops.
With the evolution of tomato seeds taking over 150 years at Heinz's research center, the company remains the largest purchaser of processing tomatoes globally, emphasizing quality.
Heinz's investment in organic and no-added-sugar products paid off significantly, contributing to a 70% market share in the US and illustrating smart strategic decisions.
Kraft Heinz's North America president highlighted the brand's importance as a powerhouse. The financial figures reveal that Heinz generates over $5 billion as a brand crucial to the company.
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