Costco and Sam's Club showcase surface similarities, but their customer bases reveal distinct differences. According to 2024 Numerator data, Costco shoppers spend almost double and visit more frequently compared to Sam's Club members. The average Costco member spends $3,086 annually with 32 visits, contrasting with Sam's Club's $1,583 from 20 visits. Costco's clientele earns over $125,000 on average, whereas Sam's Club attracts members with incomes between $40,000-$125,000. Each chain caters to different demographics, with Costco being favored in urban areas and Sam's Club resonating more with rural shoppers.
Costco shoppers, who enjoy nearly double the expenditure and more frequent visits compared to Sam's Club members, showcase a higher spending potential in warehouse venues.
Numerator data illustrates that while both Costco and Sam's Club attract a diverse clientele, their primary consumers differ significantly in terms of income and spending behavior.
The typical Costco shopper boasts a household income surpassing $125,000, contrasting sharply with the mid-range incomes typical of Sam's Club members.
Data analyses reveal Costco's urban appeal and Sam's Club's rural popularity, shedding light on the distinct demographic profiles between the two warehouse giants.
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