Among many well-intentioned people working on the uneasy border between climate action and consumption-based capitalism, there's long existed a consensus that consumers of everything from coffee to dry shampoo are basically rational creatures.If you can label which particular brand of toilet paper isn't destroying the planet, you'll help that bath tissue win in the marketplace, and put the bad toilet paper brands out of business.
#people #researchers #climate-change #alternative #marketplace #consumption #lead-author #climate-action
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