How Celsius Became the King of Energy Drinks
Briefly

Tucker Beaudin, a student at Carnegie Mellon, reported that Celsius shifted from an occasional energy drink to a daily habit as study pressures increased, illustrating how quickly students can become reliant on energy drinks.
Celsius has successfully marketed itself as a health-focused energy drink, attracting young consumers and generating significant sales just a few years after struggling for relevance in the competitive beverage market.
Read at Bon Appetit
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