Generation Z is considered the sustainability generation, but their habitual reliance on convenience often results in a paradox of environmental concern versus actual behavior.
82% of Gen Z respondents express concern about the state of the planet, while 72% report changing behaviors to lessen environmental impact, according to a Kadence survey.
Students express frustration over their dependency on plastic products, acknowledging both their awareness of the issue and their inability to fully eliminate plastic from their lives.
Despite understanding environmental issues, many Gen Z individuals find it challenging to avoid plastic due to the convenience and accessibility of plastic-packaged products.
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