Europe's food and farming lobbies have acknowledged the need to reduce meat consumption, outlining a shared vision with stakeholders for transforming agriculture and diets.
The report emphasizes rebalancing diets towards plant-based proteins, advocating for better education, stricter marketing, and voluntary buyouts of intensive livestock farms.
Ursula von der Leyen emphasized that only if farmers can live sustainably off their land will they invest in climate-friendly agricultural practices.
While the report does not impose meat production targets, it recommends measures like free school meals and tax reductions to encourage healthier dietary habits.
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