The RSPCA faces scrutiny after the Advertising Standards Agency launched an investigation into the charity’s adverts claiming they mislead the public regarding animal welfare.
Despite the RSPCA's Assured scheme promising higher animal welfare standards, reports reveal disturbing incidents of animal cruelty and poor conditions on endorsed farms.
The RSPCA's ads promote an image of humane treatment, yet undercover investigations expose a troubling reality of suffering among animals at supposedly inspected locations.
The charity claims to uphold animal welfare, but previous investigations have found practices at RSPCA Assured farms that contradict their advertised commitments to humane treatment.
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