"When the clip started circulating, our phones lit up. Fans were emailing us, sliding into our DMs and tagging us everywhere. It was impossible not to feel the joy of it."
"Nutella is out of this world. We launched a space-themed giveaway by asking customers to tell us the one thing they'd bring into the cosmos for a chance to have their name written in the stars."
"Thanks to the free NASA promo and its own social media moves, Nutella achieved a 910 percent increase in brand mentions between April 6 and April 7 compared to the prior two days."
"You'll see us leaning into this across social and beyond. We plan to keep the momentum going because it's genuinely a great story."
Nutella leveraged the visibility from NASA's Artemis II mission, where a jar of its hazelnut spread was seen floating in the Orion spacecraft. The brand reposted the clip on social media with the tagline 'Nutella is out of this world' and initiated a space-themed giveaway. This campaign led to a 910 percent increase in brand mentions within two days. Nutella aims to maintain this momentum, emphasizing the story's appeal and its ongoing social media engagement.
Read at Inc
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