The PWHL has introduced its six team identities for the upcoming 2025 season, with names and logos reflecting community ties, including New York's Sirens, inspired by the city's vibrant energy.
Kanan Bhatt-Shah, vice president of brand and marketing, emphasized that they 'wanted to move mountains' to create traditional nicknames and logos in response to fan demand, ensuring teams resonate with their locales.
Jayna Hafford, senior vice president, highlighted New York's vitality, stating, 'There's this energy of the City... It's dialed up non-stop,' emphasizing the pace and intensity of the location.
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