Virtual assistants from the Philippines are working as hosts and cashiers at New York City restaurants, projecting their image via Zoom onto flat-screen monitors to interact with customers from halfway across the world.
This approach could provide relief for small restaurants facing financial challenges due to increased commercial rents and inflation, as these remote workers are paid $3 an hour as opposed to the city's $16 minimum wage.
Despite facing a 12-hour time difference with New York, these virtual assistants engage customers with warm greetings, explain the menu, and attract them into the restaurants.
The use of remote workers in the restaurant industry, although innovative, can raise concerns about potential exploitation and abuse due to the significant wage gap between what these workers are paid and the city's minimum wage.
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