Max Frazier reminisced about Black Friday shopping with his wife, recalling the excitement of waiting outside stores for sales. For him, it was not just shopping—it was an adventure filled with anticipation and joy. However, he expressed nostalgia, highlighting how Black Friday has transformed into a mundane experience, as most sales have shifted online, depriving shoppers of that unique thrill they used to cherish. His sentiment reflects a broader shift in consumer behavior that many now feel.
The decline in the excitement of Black Friday was echoed by a large number of respondents to a New York Times survey, where most indicated they were not planning to shop that day. Many expressed disappointment at how the event lost its uniqueness, feeling overwhelmed by the continuous sales that prevail long after the holiday. Suggestions to shop at small businesses instead of large retailers hinted at a desire for more meaningful shopping experiences rather than just transactional ones.
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