Brandon Stanton conceived of Humans of New York after losing his job as a bond trader. He pursued photography, capturing the essence of urban life through street portraiture.
Despite having no formal photography training, Stanton's initiative began with an ambitious plan to take 10,000 portraits, eventually leading to a significant online following and impactful storytelling.
The project's evolution included the introduction of captions and personal stories, enhancing engagement and resonating deeply with his growing audience, now exceeding 30 million combined followers.
The success of HONY transcended social media, resulting in two #1 New York Times bestselling books, highlighting the project's cultural impact and recognition beyond digital platforms.
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