The NFL has taken significant steps to enhance its privacy policies after being criticized for collecting users' precise geolocation data without consent. A recent investigation, prompted by a consumer complaint, revealed that all 32 NFL teams' apps and websites were tracking users without proper notification or opt-in. In response, the league has rolled out new consent prompts and clearer advertising disclosures to align itself with industry transparency guidelines as defined by the Digital Advertising Alliance.
Following complaints regarding privacy violations, the NFL has updated its policies, including new consent prompts regarding advertising practices and geolocation tracking.
Every NFL team's mobile app and website was under scrutiny for collecting precise geolocation data without user consent, violating advertising transparency guidelines.
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