With the launch of Netflix Sports, the streaming giant aimed to create a vibrant identity that encapsulates the intense emotions of sports storytelling. Collaborating with Study Hall, a design studio, Netflix Sports now features a distinctive look marked by an abstracted N symbol, a more diverse color palette, and bold fonts while still retaining Netflix's recognizable branding. This identity goes beyond just success stories, embracing the full spectrum of sports experiences, thereby allowing the branding to adapt across different narratives.
Visually, this translates into a dynamic identity built around the abstracted Netflix N Symbol, supported by an expanded colour palette and bold typography.
Rather than centring on achievement, they instead dived into the whole spectrum of sports narratives, capturing the gritty energy of sport.
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