Detroit's 34-31 comeback victory over Green Bay attracted an average of 17.29 million viewers, making it the most streamed NFL regular-season game ever.
The game peaked at 18.87 million viewers in the first half, setting a new record for viewership on Prime Video since they took over the package.
This season, 'Thursday Night Football on Prime' is averaging 13.61 million viewers, a significant increase compared to the same point last year.
The previous record for 'Thursday Night Football on Prime' was 16.23 million viewers during a game between the Cowboys and Giants.
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