Niantic, the firm known for Pokémon Go, is reportedly looking to sell its game development division to Scopely for about $3.5 million. This decision comes amidst a backdrop of economic challenges, including significant layoffs and the cancellation of multiple game projects. While Niantic gained prominence through Pokémon Go and innovative AR applications like Ingress, subsequent titles failed to replicate that success. The company is now exploring new avenues in augmented reality and machine learning to redefine its business model and stay competitive in the gaming sector.
Niantic, the company behind Pokémon Go, is exploring a sale of its game development business to mobile game developer Scopely for approximately $3.5 million.
Despite its earlier success with Pokémon Go, Niantic has seen a decline in performance, leading to layoffs and project cancellations in recent years.
The company has pivoted towards leveraging augmented reality technology to create new geospatial models, aiming to utilize machine learning for broad scene understanding.
This potential shift with Scopely may signify a larger trend in the gaming industry where companies reassess their strategies amidst evolving market dynamics.
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