Donald King, a former PwC consultant, capitalized on his layoff experience by filming it and posting it on TikTok. This video went viral, providing him with the leverage he needed to pivot from his initial idea of an AI startup to launching a marketing agency, AMDK. King's brief tenure at PwC, despite being challenging, proved invaluable for his future business. He emphasizes the potential of social media in building a brand and community, drawing on his Generation Z background to attract clients and grow his enterprise.
Donald King filmed himself getting laid off from PwC and used the viral moment to launch a marketing startup, leveraging his experience and social media savvy.
Getting laid off was a transformative experience for King, leading him to pursue his childhood dream of starting a business and utilizing social media for growth.
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