Michael Astorino, a junior basketball player at Wesleyan University, proposed a deal to a local smoothie shop to offer discounts to his teammates during NCAA Tournament games. In return, he would create promotional digital content for the store. This collaboration aligns with Wesleyan's historic season as they enter the tournament as the top seed. Astorino, who plays minimally, has successfully ventured into the name, image, and likeness space, partnering with multiple brands and demonstrating his entrepreneurial spirit and work ethic.
Michael Astorino leveraged his position at Wesleyan University to create a partnership with a local smoothie shop, benefiting both his basketball team and the business.
Despite not being a star athlete, Astorino's initiative exemplifies how college athletes can navigate name, image, and likeness opportunities to create mutually beneficial partnerships.
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