Infinite Reality (iR) has acquired Obsess, a developer of virtual shopping platforms aimed at revolutionizing e-commerce. Founded in 2017, Obsess has created more than 400 immersive, visually appealing 3D digital stores for brands like Ralph Lauren and Disney. CEO Neha Singh believes that the acquisition will accelerate their mission to enhance consumer engagement through advanced storytelling and interactive interfaces. Notably, Singh will assume the role of Chief Innovation Officer at Infinite Reality, further bridging innovative technologies with consumer experiences.
Obsess was founded on the belief that it was time to reinvent the outdated e-commerce experience.
We have built a platform that creates the next-generation consumer interface with visually dynamic and interactive experiences.
Obsess's stellar track record of building successful 3D virtual stores for major brands is a testament to the incredible opportunity ahead.
As part of Infinite Reality, we are doubling down on our mission to supercharge consumer engagement with immersive brand storytelling.
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